Publishing of Annual
Report discontinued
January 07, 2007
Jeff Rivard, Executive Director (contact)
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Since 1999, the Association
has published a 30-40 page Annual Report. In November, the
Executive Committee voted to discontinue the publication.
Even though the book received compliments and "style
points," the Annual Report was an unfortunate combination of
high unit price and low distribution reaching fewer than
1000 readers--about 3% of the membership. Future
communication plans include quarterly online newsletters.
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