Publishing of Annual Report
Discontinued
January 07, 2007
Jeff Rivard, Executive Director (contact)
Since 1999, the Association has
published a 30-40 page Annual Report. In November, the Executive
Committee voted to discontinue the publication. Even though the
book received compliments and "style points," the Annual Report
was an unfortunate combination of high unit price and low
distribution reaching fewer than 1000 readers--about 3% of the
membership. Future communication plans include quarterly online
newsletters.
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